Dave Lehrer
Director of Information Technology
Dave joined us in 1987 as a delivery driver. Hired as much for his future programming potential as for his clean driving record, Dave set about fiddling around with automating some simple functions in our then state-of-the-art phototypesetting world.
Always one to seek a better way, Dave became involved in creating more efficient ways to organize and retrieve stored images. Dave was managing digital assets before we even knew to call them “digital assets”. With a combination of scripts and an Apple MacIntosh IIci, Dave extracted a “database” of images. And when TotalWorks bought a robotic jukebox to put all the disks online, Dave wrote a program to automate the collection of images.
Armed with his beloved Apple computer and a mind for logical organization, Dave developed a toolbox built around relational databases which included asset and content management, job tracking, merchandising, and output to desktop publishing applications.
Dave’s tools progressed and were soon adopted by our internal production staff. In the early 1990’s TotalWorks began moving these utilities onto the web, offering their power directly to our clients. As director of information technology, Dave is currently involved in expanding this toolbox to provide an ever-increasing range of solutions for our clients.
Dave recently reached his happy place when he replaced three work computers (two Windows PCs and a desktop Mac) with a single Apple MacBook. That’s our Dave, all about logical efficiency.